Monday, May 14, 2012

Magic Store Nexus magic receives a magical facelift


Who says online magic stores can't remodel?


Dai Vernon and Houdini met

Nexus Magic Store has received a massive facelift. Visitors to this globally popular magic store are quite pleased with the redesign, and so far love the ongoing reorganization too. Several new changes have taken place and I'm excited to share them with you. First off in the top left corner of the site is a Google translate tool. With Nexus having such a global reach this tool will certainly come in handy with many Countries. Opposite Google's translation tool at the top of the page is a new register feature. This allows regular customers to now register with Nexus Magic. This saves the client tons of time each time the make a purchase by already having there shipping preferences saved, and it also enables them to specials that others will not receive. With Nexus magic stores product growth it was an inevitable transition. 

Visitors are now greeted with cleaner and more striking color schemes throughout the pages. The header holds many deep meanings for owner Jason Ring. The imagery holds three of his most influential Magicians from the past, and present. David Blaine sits atop the header, with a classic haunting image of Dai Vernon. Also, tucked in the corner is Houdini hanging upside down performing his famous straight jacket escape. The hidden message in the center of the header is the Eye with the infinity symbol. This is a symbolic message that Magician's provide infinite possibilities in the eyes of the beholder. 

The name "Nexus" itself is defined as:  

nex·us  [nek-suhs] 
 noun, plural nex·us·es, nex·us.
1. a means of connection; tie; link.
2. a connected series or group.
3. the core or center, as of a matter or situation.
The owner wanted to express that really the magic community is a "Nexus" a connection or tie that binds us all magicians. So the name he felt was very appropriate. Nexus is a business name that Jason had already carried for many years as Nexus promotional events prior to Nexus magic store opening in early 2009. 

Here is the old Nexus Magic header:

Nexus Magic store gets facelift




New Magic header:

The New look of Nexus Magic
I sleek clean and very magical redesign with a small left in detail hint over David Blaine's left shoulder. Nexus Left in the card pip design. Overall, I think the new look is quite nice, and the category improvements are being made as more products are being featured. Another great bonus is having the product video's located on each product page. It's nice to visit a site and not be continually re-directed or have multiple pop-ups appear.   
Regardless, of where you shop for magic Nexus magic continues to be one of the worlds well ranking magic supply houses, and a delight to surf and shop. 
- Ted Talon

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